Vision Statement:

  To become the most innovative media outlet in the Birmingham, Alabama area to        provide the latest news, events and businesses.

  Mission Statement:

  To inform the Birmingham, Alabama community and its surrounding area of local    news, events and businesses.


Click here for 2019 Media Kit & App is owned & operated by First Impressions   Marketing Group, LLC.  First Impressions Marketing Group, LLC is a Birmingham,    Alabama media & marketing company that specializes in promotions, event planning,      market research, and consulting. The company, founded in 2007 by President Jarvis  Escott, has provided marketing services to over 75,000 events and businesses locally,    regionally, and nationally. The company has received several awards from the Birmingham   Business Journal and Summit Media. In 2010, the company  launched This site informs people daily of "what's happening"  in   the Birmingham metro area when it comes to news, events, and local  businesses. In      2013, the company launched “What’s Happening Birmingham” App on iPhone,  iPad and Android

 News Archive

 Executive Profile: Birmingham's Accidental Entrepreneur


Birmingham Business Journal Top 40 Under 40: Jarvis Escott, First Impressions    Marketing  Group, LLC

  2012 Birmingham Business Journal Entrepreneur Spotlight