To become the most innovative media outlet in the Birmingham, Alabama area to provide the latest news, events and businesses.
To inform the Birmingham, Alabama community and its surrounding area of local news, events and businesses.
WhatsHappeningBirmingham.com & App is owned & operated by First Impressions Marketing Group, LLC. First Impressions Marketing Group, LLC is a Birmingham, Alabama media & marketing company that specializes in promotions, event planning, market research, and consulting. The company, founded in 2007 by President Jarvis Escott, has provided marketing services to over 50,000 events and businesses locally, regionally, and nationally. The company has received several awards from the Birmingham Business Journal and Summit Media. In 2010, the company launched WhatsHappeningBirmingham.com. This site informs people daily of "what's happening" in the Birmingham metro area when it comes to news, events, and local businesses. In 2013, the company launched “What’s Happening Birmingham” App on iPhone, iPad and Android.
Executive Profile: Birmingham's Accidental Entrepreneur
Birmingham Business Journal Top 40 Under 40: Jarvis Escott, First Impressions Marketing Group, LLC
2012 Birmingham Business Journal Entrepreneur Spotlight